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Thursday February 8, 2018

By Michael Walters

Person exhaling cannabis smoke from a joint 420 Culture

Welcome to the wide world of cannabis events, a growing sector of the industry that is full of excitement, adventure and knowledge-seeking.

As you may already know, cannabis events provide a firsthand look into the burgeoning marijuana industry and offer insight and networking opportunities from key influencers. And on 4/20, one of the biggest cannabis celebrations of the year, there are countless events to attend and experience.

Perhaps the most frequented city for cannabis events and happenings is Denver, Colorado – especially when 4/20 comes around. There are numerous marijuana-related events going down in the Mile High on any given day, making it an ideal destination for anyone looking to get more involved in the industry.

4/20 events and activities in Colorado are still being defined for 2018, be sure to check out PotGuide’s dedicated 4/20 page for updates as they are announced.

If you haven’t been to a 4/20 cannabis event in Colorado before or simply want to maximize your involvement, follow along as we guide you through some of the top things to do to get the most out of your experience.

Get Outdoors and Explore

Whether you’re visiting from out of town or are a resident of Colorado, getting outdoors before a cannabis event can really help bolster your attentiveness and focus once the event commences. With thousands of acres to explore outdoors, Colorado is one of the best states to set your mind free and refresh yourself for a busy day ahead.

Exploring Colorado with Cannabis
Colorado is always best explored with a little cannabis.

Even better? Denver is in close proximity to many trails and open spaces, making accessibility for a walk, hike or run effortless. Some quick and easy places to check out include:

Places to Explore:

No matter where you choose to explore the outdoors, getting outside for an hour or so will help you clear your mind and get ready for the influx of information that is around the corner.

For an in-depth look into cannabis adventure ideas, check out our 4/20 Adventure Guide.

In Denver? Explore the City

One of Denver’s best qualities is the rich and vibrant culture the city embodies. No matter your taste or style, odds are there is something fun for you to do in the Mile High City. If you’re in town for 4/20, odds are you may be looking for something to do in between smoke sessions with friends.

City of Denver
There are tons of fun activities to check out in Denver around 4/ credit

For anyone needing a few ideas of what to check out in the city, we’ve got you covered. Similar to our 4/20 Adventure, we have also created a guide to exploring Denver’s culture.

For more on attractions to visit around Denver, browse our 4/20 Culture Guide.

Be Prepared

Before attending a 4/20 cannabis event, it’s always a good idea to come prepared with a game plan and overall strategy for what you’re looking to accomplish. Trying to meet some like-minded individuals or network with influencers? You may want to consider reading into who may be at the event(s) and how you might go about introducing yourself.

If you’re just looking to have a great time and experience the culture in Colorado on 4/20, that’s totally fine! Many people attend cannabis events just to have fun and learn about the cannabis industry.

But for anyone looking to gain a little more from their event experience, it’s important to come prepared with essentials that might help you better present yourself to others.

Key essentials include:

  • Business cards
  • Notepad
  • Swag samples (if you’re representing a company)
  • Itinerary
    • A personal itinerary will help you stay on track and hit your event goals
  • List of influencers
    • Defining a list of influencers can identify who you want to talk to from the crowd

No matter what your method is, doing a little pre-planning and coming prepared with several essentials will ensure your presence at an event is both targeted and effective.

Enhance Your Involvement

Many cannabis events offer extra ways to get involved in the form of online educational content, seminars, panels, guest speakers and much more. If you’re going to an event that offers such amenities, it’s highly recommended to take advantage of them.

Taking advantage of the “extra features most cannabis events offer is one of the best ways to get your money’s worth and have an exceptional experience.

Remember, you can never do too much when it comes to a cannabis event. And as long as you take notes, all the information you’ll learn will almost certainly help you down the road as well.

Decompress and Engage

One of the most overlooked aspects of a cannabis event (especially during 4/20) is what happens after the event concludes. To make the most out of your experience, it’s always a good idea to follow up with everyone who you feel might make a meaningful connection.

Cannabis Event
With all the commotion going on, it can be tough to organize your thoughts in the moment.

Before you go reaching out to every person you’ve collected information from, take a moment to decompress and think about how each contact might relate to your own personal event goals.

Things to Consider:

  • Who did I talk to?
    • Were they engaged/receptive?
    • What were their goals?
    • Common synergies?
  • Prioritize
    • Make a plan of attack, starting with the most engaged
  • Thinning out the herd
    • If you have business cards from people who aren’t relevant to your goals, don’t be afraid to move them to the bottom of the pile
  • Circling back
    • Did I miss anyone?
      • Give yourself a chance to reach out to anyone who you may not have had time to speak with

Once you have decompressed and organized your plan of attack, it’s time to start reaching out to people and building out your connections! Engaging with the people you networked with will allow you to further your event experience and get even more involved.

Now, who’s ready to get out and make the most out of their next cannabis event and 4/20?

Have you been to a 4/20 event before? What was your game plan for approaching it? Comment below!


Michael Walters Michael Walters

After graduating from the University of Wisconsin-La Crosse with a degree in Writing and Rhetoric, Michael started his journey in the cannabis industry managing content, communications, and technical writing for one of Colorado's largest dispensary chains. In 2016, Michael pivoted to the ancillary sector to become PotGuide's Content Manager and was responsible for overseeing all of PotGuide’s editorial endeavors and content marketing strategies. Now, Michael is PotGuide's Director of Content & Marketing, focusing his efforts toward new educational content and exciting media endeavors.

With a life-long passion for cannabis knowledge and education, Michael devoted himself to becoming a subject matter expert on marijuana at an early age. Now, Michael has worked in the marijuana industry for over four years helping break down negative stigma and promoting safe cannabis practices. An avid consumer himself, Michael has worked tirelessly to improve content marketing strategies for cannabis businesses and is devoted to creating meaningful content that is useful to a wide variety of marijuana consumers. Follow Michael on LinkedIn and Instagram for updates and insights.

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